British motorcycle legend Norton Motorcycles is shifting gears in a big way. The company’s high-performance V4 superbike was recently spotted undergoing road testing near its Solihull headquarters, giving enthusiasts a glimpse of its upcoming flagship. But that’s not all—Norton is reportedly developing two new platforms: a 400-450cc single-cylinder and a 600-650cc twin-cylinder range, targeting a broader global market.
V4 Superbike: A Comeback in Style
The new V4 superbike, likely an evolution of the V4 SV, features sharper bodywork, aerodynamic updates, and a lightweight chassis. The spotted prototype suggests Norton is aiming to compete directly with top-tier superbikes like the Ducati Panigale V4 and BMW S1000RR.
Expected Specs:
- 1200cc liquid-cooled V4 engine
- Output: 200+ bhp
- Premium features like ride-by-wire, quick-shifter, multiple ride modes, and advanced suspension
- TFT instrument cluster, cornering ABS, and traction control
A formal launch is expected by late 2025, possibly at EICMA or Auto Expo.
Norton’s Mass Market Strategy: 400cc & 650cc Bikes
In a strategic move to tap into India and emerging global markets, Norton is working on:
- A 400-450cc single-cylinder platform, ideal for entry-level sportbikes and commuters.
- A 600-650cc twin-cylinder platform, designed to compete with the likes of Royal Enfield’s Super Meteor 650, Kawasaki Z650, and Triumph Trident.
These new models are being co-developed with support from TVS Motor Company, Norton’s parent firm, which aims to blend British heritage with accessible pricing and modern engineering.
A Rebirth Backed by TVS
After its acquisition by TVS in 2020, Norton has focused heavily on quality control, innovation, and global expansion. The upcoming launches indicate a dual-pronged strategy: dominate the premium superbike segment with the V4, and expand reach with affordable middleweight and entry-level offerings.
Final Thoughts
With the V4 superbike testing underway and mid-capacity models in the pipeline, Norton is poised for a powerful return. Whether you’re a superbike purist or a new rider looking for a mid-range machine, Norton’s 2025 lineup is one to watch.