Meta is accelerating its push into AI-powered chatbots by hiring contractors in the U.S. to design culturally specific digital personas for emerging markets such as India, Indonesia, and Mexico. According to a Business Insider report, the company is offering up to $55 per hour for candidates fluent in Hindi, Indonesian, Spanish, and Portuguese.
This move is part of Meta’s broader plan to bring character-driven AI experiences across its platforms, from Facebook to Instagram and WhatsApp. Selected contractors will work closely with regional teams, shaping chatbot personalities to resonate with local audiences.
Storytelling Meets AI: Job Requirements
The job listings, reportedly posted by staffing agencies such as Crystal Equation and Aquent Talent, highlight Meta’s need for specialists with:
- 6+ years of experience in storytelling and character development
- Strong familiarity with prompt engineering and AI content workflows
- A deep cultural and linguistic understanding of the target market
These professionals will play a key role in designing engaging chatbot characters that blend technology with creativity.
From Celebrity Bots to AI Studio
Meta’s chatbot journey began in 2023 with celebrity-inspired bots featuring personalities like Kendall Jenner and Snoop Dogg. However, the experiment was short-lived. By 2024, the company shifted to a more open model with the launch of AI Studio, a toolkit enabling users to build their own AI characters. AI Studio is currently active in the U.S. and Indonesia, hosting hundreds of user-generated bots.
Now, Meta’s latest recruitment push suggests it isn’t relying solely on creators. Instead, it’s building professionally crafted digital personas to deepen user engagement, particularly in fast-growing markets like India.
With this move, Meta is signaling its intent to blend cultural relevance with cutting-edge AI, aiming to make its platforms more immersive and localized.