The Tata Curvv SUV-coupé, launched in 2024, has completed its first year in the Indian automotive market with impressive sales performance. Positioned as the eighth passenger vehicle in Tata Motors’ portfolio and its fifth SUV offering, the Curvv has quickly carved out a niche in the competitive midsize SUV segment.
Launched in its electric avatar on August 7, 2024, followed by petrol and diesel variants on September 2, 2024, the Curvv has recorded estimated sales of 44,246 units between launch and July 2025. This translates to 8.28% of Tata’s total passenger vehicle sales (534,116 units) and a 9.58% share of utility vehicle sales (461,378 units) in the same period.
Sales Highlights & Market Position
- In the last 8 months of FY2025, the Curvv sold 34,019 units, contributing 7.86% to Tata’s UV sales (432,667 units).
- The highest monthly sales were during the festive month of October 2024 (5,351 units).
- In FY2026’s first four months (April–July 2025), the Curvv sold 10,227 units, making it Tata’s third best-selling SUV after the Nexon (52,980 units) and Punch (46,860 units), while outselling the Harrier (5,381 units) and Safari (4,614 units).
- The top-selling month in FY2026 so far was April 2025 with 3,149 units.
Pricing & Variants
Tata offers the Curvv in 50 variants across petrol, diesel, and electric trims.
- Petrol variants (24 options): Starting at ₹12.20 lakh (on-road, Mumbai).
- Diesel variants (18 options): Topping at ₹23.50 lakh for the premium Dark DCT variant.
- EV variants (8 options): Priced between ₹18.95 lakh and ₹23.55 lakh.
Design, Features & Safety
Built on Tata’s new ATLAS platform, the Curvv stands out with its SUV-coupé design and premium interiors. While the dashboard and console are similar to the Nexon, the burgundy-and-black dual-tone cabin, Harrier-inspired steering wheel, and luxury features give it a distinctive edge.
Key features include:
- Segment-first powered tailgate with gesture control
- 18-inch alloy wheels & flush door handles
- 12.3-inch infotainment screen & fully digital driver display
- Panoramic sunroof, ventilated front seats, reclining rear seats
- Six airbags, Level 2 ADAS, ESC, 360-degree camera, TPMS, and more.
Engine & Performance
The ICE Curvv offers three powertrain choices:
- 1.2L Turbo-Petrol Hyperion engine (125hp, 225Nm)
- 1.2L Petrol engine (120hp, 170Nm)
- 1.5L Diesel engine (118hp)
All come with a 6-speed manual as standard, while selected trims get a 7-speed DCT automatic.
Curvv EV – Range & Charging
The Curvv EV is available with two battery pack options:
- 40.5 kWh battery (502 km MIDC range)
- 55 kWh battery (585 km MIDC range)
Real-world testing under Tata’s C75 standard estimates 400–425 km range for the long-range model, and 330–350 km for the standard pack.
Performance-wise, the 167hp motor enables 0–100 km/h in 8.6 seconds, with a top speed of 160 km/h. Charging is quick too – 150 km charge in 15 minutes, or 10–80% in 40 minutes on a 70kW charger. The EV also supports V2L and V2V charging.
Competition & Market Outlook
The Tata Curvv directly rivals the Hyundai Creta, Kia Seltos, Maruti Grand Vitara, Toyota Hyryder, Honda Elevate, MG Astor, Skoda Kushaq, Volkswagen Taigun, and the newly launched Citroen Basalt, which has sold just 2,018 units since launch.
With premium styling, multiple powertrain options, strong features, and competitive pricing, the Tata Curvv is fast emerging as one of the strongest challengers in India’s midsize SUV segment.